Sai Dharam Tej has dropped Dharam from his name for the sake of luck. His upcoming film Chitralahari is all set to hit the marquee on April 12.
Sai Tej and Mythri Movie Makers are going for a low key release for Chitralahari given the actor’s recent track record.
Tej is hoping to recover from six straight disasters and get back on track with Chitralahari. Hence, the film is not being released in as many theaters as available.
The makers have planned a limited release and will increase the screens if the film generates positive word of mouth.
Chitralahari will have the advantage of releasing the next day after General Elections in Telugu states. It is right time for some entertainment for everyone who are occupied with politics until then.
Chitralahari has been making buzz with its entertaining promos and hit songs all over. But the film was sold for reasonable rates to make sure that it would become a successful film for Tej and Mythri Movies as well.
If the buzz from film circles is to be believed, NTR Jr. is likely to grace the pre release event of Chitralahari as the Chief Guest.
NTR has good association with Mythri Movie Makers that made Janatha Garage with him. Hence, Tarak could be the surprise package at the mega event.
One would have expected either Chiranjeevi or Ram Charan to grace the event given how important Chitralahari is for Sai Dharam Tej.
However, mega heroes are deliberately staying away from media to avoid media glare in the wake of Janasena’s participation in AP elections. Therefore, the makers of Chitralahari are seeking Tarak’s help to get the desired buzz.
Chitralahari directed by Kishore Tirumala is surely gaining buzz by the day with impressive teaser promos and DSP’s foot tapping songs.
With so many films to compete with in April, the film needs to gain momentum with every promotional event.
The team is also planning some innovative promotional videos to grab every bit of public attention.
Summer season is all set to begin in Tollywood. Ram Gopal Varma’s “Lakshmi’s NTR”, Nikhil’s “Arjun Suravaram” and Niharika Konidela starrer “Suryakantam” are the first movies to hit the screens this summer season. More than Rs 20 Cr is riding on these three movies this month end.
But the real important movies that show impact at the ticket window are coming to the screens the first week from April as Mahesh Babu, Vijay Deverakonda, Naga Chaitanya, Nani and Bellamkonda Srinivas are in the competition.
Mahesh Babu’s movie alone would do more than Rs 100 Cr theatrical business. This is the only big star movie this summer. Rest are from medium-range stars.
Naga Chaitanya and Samantha’s “Majili” will set the screens on fire this summer and the momentum is expected to continue till the release of hottest hero Vijay Deverakonda’s latest romantic entertainer “Dear Comrade”. These films are releasing amidst the election season and cricket season.